CHALLENGES IN THOUGHT LEADER MANAGEMENT

DATA ANALYTICS AND TECHNOLOGY CAN HELP

The pharmaceutical industry has been reshaped by many changes over the past decade, including the emergent power of managed care, the declining use of sales representatives, and the explosive growth of data and digital platforms as marketing tools. One key aspect of the business that has remained constant, however, is the need for pharmaceutical companies to engage with thought leaders. Also known as key opinion leaders, or KOLs, these experts influence medical practice and patient care regionally, nationally, or globally. Pharma and biotech companies collaborate with thought leaders at every phase of drug development and commercialization to ensure that patient needs are being met.

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