Growth in health care data is occurring at an exponential rate, and stakeholders across the health care system—from payers to biopharmaceutical and medical device companies—are struggling to access, manage, and leverage the right information to achieve their objectives. Plexus™ was built to harness the power of big data and produce actionable outcomes using a proprietary machine learning–based algorithm. Ultimately, by identifying hidden patterns of clinical behavior and weighting clinician connectivity, Plexus and our team of experts are driving the diffusion of therapeutic innovation and providing our clients with a measurable competitive advantage.
Plexus analyzes over a billion different data points that encompass the great majority of patients within a given disease state and more than 95% of all clinicians. Importantly, Plexus also identifies clinician leaders and the providers to whom they are connected—information that other analyses cannot provide. Clinical leaders have a ripple effect on the care of many patients, far beyond their own practice, by impacting the behavior of other clinicians within their broad-reaching clinical networks.
Plexus delivers clinical network maps, which depict national, regional, and local network connections and can be leveraged to help drive best practices. Our proprietary Network Impact Score™ has been used by our clients to efficiently target communications and outreach to subsets of clinicians, customized by precise patient types and current practice behaviors.
- Marketing teams can leverage clinical connections for highly efficient targeting, customization of promotional communications, and enhanced peer-to-peer programming
- Sales forces can, in turn, be optimized to maximize efficiency, while still achieving or exceeding sales objectives
- From a market access perspective, Plexus can help segment practices by payer type so business opportunities can be maximized
Universe of top prescribers
Clinical experts who impact patient care beyond their practice who are not top prescribers
Top prescribers who impact patient care beyond their practice
Field Forces Can Use Plexus on an Ongoing Basis to:
- Identify top speakers by territory using influence as the key metric
- Choose the optimal audience based on a speaker’s network
- Choose optimal speakers based on connectivity to audience
- Optimize call planning based on individual target markets