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The Power of Influence: It’s No Secret

It’s no secret that the many influential community-based health care providers impact practice behavior through wide reaching clinical networks. But historically it’s been challenging to find these under-the-radar clinical leaders who influence other physicians and should be recognized by biopharmaceutical companies as high-value targets for promotional messaging and communications. Advanced data analytics can take the …..

Easing Payer Pressure with Analytics

The 2016 Medical Marketing & Media (MM&M) Healthcare Marketers Trend Report produced two findings that, given the current state of the industry, are not all that surprising, but they are nevertheless intriguing. Payer/Managed Care Pressure was cited as the top challenge to healthcare marketers by the 181 director-level-and-above executives of pharma, biotech, device and diagnostics …..

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Case Study: Plexus

Background: Under a reduced budget, our client needed to enhance the outcome of its live and non-personal peer-to-peer programs. In This Case Study: Discover how Plexus impacted the performance of promotional programs Understand…

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