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The Power of Influence: It’s No Secret

It’s no secret that the many influential community-based health care providers impact practice behavior through wide reaching clinical networks. But historically it’s been challenging to find these under-the-radar clinical leaders who influence other physicians and should be recognized by biopharmaceutical companies as high-value targets for promotional messaging and communications. Advanced data analytics can take the …..


Easing Payer Pressure with Analytics

The 2016 Medical Marketing & Media (MM&M) Healthcare Marketers Trend Report produced two findings that, given the current state of the industry, are not all that surprising, but they are nevertheless intriguing. Payer/Managed Care Pressure was cited as the top challenge to healthcare marketers by the 181 director-level-and-above executives of pharma, biotech, device and diagnostics …..

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CHALLENGES IN THOUGHT LEADER MANAGEMENT

The pharmaceutical industry has been reshaped by many changes over the past decade, including the emergent power of managed care, the declining use of sales representatives, and the explosive growth of data and…

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Case Study: Plexus

Background: Under a reduced budget, our client needed to enhance the outcome of its live and non-personal peer-to-peer programs. In This Case Study: Discover how Plexus impacted the performance of promotional programs Understand…

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