It’s no secret that the many influential community-based health care providers impact practice behavior through wide reaching clinical networks. But historically it’s been challenging to find these under-the-radar clinical leaders who influence other physicians and should be recognized by biopharmaceutical companies as high-value targets for promotional messaging and communications. Advanced data analytics can take the …..
The 2016 Medical Marketing & Media (MM&M) Healthcare Marketers Trend Report produced two findings that, given the current state of the industry, are not all that surprising, but they are nevertheless intriguing. Payer/Managed Care Pressure was cited as the top challenge to healthcare marketers by the 181 director-level-and-above executives of pharma, biotech, device and diagnostics …..