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Key Opinion leader (KOL) Identification & Engagement

Streamline KOL identification and engagement with Acuity's precise analytics.

Advanced Analytics for key opinion leader identification and profiling

Use advanced analytics for thought leader identification and profiling

AcuityTM programmatically mines data related to digital online behavior, conference speaking engagements, healthcare congresses, professional association leadership positions, guideline development committee involvement, publications and editorial responsibilities with select journals. Comprehensive profiles of thought leaders, as chosen by our clients, are stored within Acuity.

By using advanced analytics, Acuity enables clients to make informed decisions about selecting appropriate key opinion leaders for engagements, share insights with extended teams, work compliantly, and track results. Along the way, our health care analytics experts provide strategic insight and expertise to help organizations reach their objectives.

Pharmaceutical Thought Leader Mapping and Engagement Software Platform

Organize and manage relationships with key opinion leaders (KOLs)

The Acuity platform provides information that allows clients to track events and interactions involving key opinion leaders,  including digital opinion leaders geographically, across organizations, and across functions.

  • Acuity is unique in its flexibility, and access to its suite of modular tools grows as your needs evolve at both the brand and/or enterprise level
  • Key features of the platform include:

– KOL identification and profiling
– KOL mapping and analytics
– KOL segmentation and selection
– KOL Engagement planning
– Custom KOL report generation

HCP Identification

Customized to meet the needs of your organization

Acuity has the option of user-based tiered access and provides visibility across functions and geographies, all while meeting rigorous industry and company-specific compliance standards.

The KOL engagement platform is customizable and has the ability to be integrated seamlessly into any CRM system, such as Veeva or Salesforce, ensuring that field forces are receiving the most up-to-date information.

Digital Leader Sentiment Analysis for Pharmaceutical Industry

Social/digital Sentiment Analysis

Leveraging sentiment analysis of digital opinion leaders

Leverage sentiment analysis to support digital opinion leader engagement

Digital media allows thought leaders more communication platforms than ever before. It is critical that biopharma companies understand what digital opinion leaders are saying and the impact they have on digital audiences.

Objective, data-driven approach to assessing sentiment

Sentiment analysis integrates data-driven programmatic research and medical acumen to assess thought leaders’ perceptions across topics and products, measuring changes over time. Analysis captures key channels, including social media, conference podium presentations, and other online interactions.

Sentiment analysis complements internal measures of thought leader advocacy and evaluates movement in brand equity that can directly inform thought leader engagement and strategy. Monitoring can be timed in conjunction with data releases at conferences.

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HCP Profiling, Segmentation, & Analytics

Unlock precision in targeting with Acuity’s advanced HCP profiling and analytics.

Pharmaceutical Clinical Trial Profiling Represented as a Magnifying Glass

Clinical Trial Profiling

Manage clinical trialist database

Organize and manage relationships with clinical trialists

81qd proprietary technology profiles clinical trial sites and HCPs, allowing clients to manage the difficult clinical trial recruitment process. Current trialist and trial site information is stored in different locations, and data are not standardized. This results in an incomplete picture of both internal and competitive trial information leading to less-informed strategic decision-making.

Acuity Clinical Trial Profiling captures institutional knowledge on PIs and trial sites in an internal, up-to-date, centralized dynamic online database to support clinical trial decision-making.

kol identification and profiling for clinical trials

Use advanced analytics for clinical trial profiling & segmentation

81qd supports clients in developing a robust, analytically driven, and integrated assessment of the clinical trial profiling universe to create a much more efficient recruitment process for .

Acuity Clinical Trial Profiling applies analytics to map out trial sites and investigators, allowing clients to optimize clinical trial strategy and prioritize top new trialists based on profiling and segmentation analyses.

Key Opinion Leader Identificaton, Profiling, Mapping, and Management

Customized to meet the needs of your organization

Acuity Clinical Trial Profiling is delivered in a configurable online portal to allow clinical trial teams to assess various trial sites and identify new trialists. The portal includes mapping of top investigators, distribution of clinical trial sites, and extensive information on both trialists and clinical trial sites.

The applications span our clients' core business needs

  • Know Your Trial Experts – Review current expert trial involvement and overall activity
  • Make Informed Selections – Apply analytics to map and select appropriate experts for trials
  • Share Insights With Extended Team – Coordinate activities across the enterprise
  •  Work Compliantly – Safeguard corporate integrity standards
  •  Track Results – Establish benchmarks and monitor trial plans and outcomes
Institutional Profiling for Pharmaceutical companies

Healthcare Institutional Profiling

Organize and manage relationships to support engagements at institutions

Acuity Institutional Profiling provides comprehensive standardized information on institutions and personnel. 81qd’s proprietary technology looks at the target institution holistically, identifying stakeholders across a range of different roles and functions: leadership, physicians, allied health professionals, office management, pharmacy, laboratory, technology, finance/accounting, and more.

Use advanced analytics for identification and profiling

Profiles are delivered via an online tool with configurable filters to allow precise searches.
Institutional Profiling for Pharmaceutical companies

Healthcare Payer Profiling

Organize and manage relationships with payers

Acuity Payer Profiling systematically identifies stakeholders and influencers within target payers. Organized structure and key functions are mapped within national and regional payers, including direct and indirect market access decision-makers and influencers.

81qd assesses influence by function within the formulary decision-making process and outlines affiliated and external organizations that have indirect influence on the formulary decision-making.

Use advanced analytics for identification and profiling

Acuity Payer Profiling provides an online tool that maps the stakeholders within the formulary decision-making process and charts their influence level by function. It also builds an analysis of the formulary decision-making process specific to that payer.

Organize and manage relationships with payers

Acuity Payer Profiling systematically identifies stakeholders and influencers within target payers. Organized structure and key functions are mapped within national and regional payers, including direct and indirect market access decision-makers and influencers.

81qd assesses influence by function within the formulary decision-making process and outlines affiliated and external organizations that have indirect influence on the formulary decision-making.

Use advanced analytics for payer profiling & identification

Acuity Payer Profiling provides an online tool that maps the stakeholders within the formulary decision-making process and charts their influence level by function. It also builds an analysis of the formulary decision-making process specific to that payer.

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